Amid the era of New Media, Changchun Radio & Television (CRT) and CGU jointly inaugurated a partnership platform on July 30, 2024 during an on-site visit and strategic discussions at CGU’s School of Film. The collaboration aims to pioneer innovative models for media-university integration. Centered on Changchun’s flagship cultural initiatives and CRT’s documentary program Discovering Changchun, the partnership seeks to address the growing demand for regionally rooted content, particularly patriotic-themed videos tailored for new media platforms. By merging CRT’s production expertise with CGU’s academic strengths, the alliance seeks to elevate program quality, expand digital reach, and lead trends in vertical short video creation. Through compelling storytelling and cutting-edge media technologies, the collaboration will amplify positive societal values and champion the cultural spirit of the era.

CRTand CGULaunch the Collaborative Platformto ExploreNew Models of Industry-Academia-Research-InnovationSynergy